Milan Fashion Week SS15: Who were these people?

These guys kept popping up at almost every big event during Milan Fashion Week.

Not sure if they actually got in to any of the shows, but they always made a huge fuzz, with their “bodyguards” clad in t-shirts reading “double XX”.
 One thing is for sure about this fashion stunt, though:
Their shoes were fierce…
  All photos: (www.thesilverstreets.co.uk)