Mary-Kate & Ashley Olsen for Bik Bok

Wednesday, Mary Kate and Ashley Olsen launched their new collection for Bik Bok.

Bik Bok and This Is PR gave selected press the chance to catch a glimpse of the girls as they visited the brand’s Norwegian flagship store in Oslo, for their Scandinavian press tour.

The collection itself was a sort of a Californian grunge reminiscent of Hedi Slimane for Saint Laurent Paris SS13, but with a definite Scandinavian it-girl in mind.

“Ashley and I are thrilled with our Fall 2013 Bik Bok collaboration. We feel the collection reflects our personal style and will connect with the Scandinavian girl”, says Mary-Kate Olsen.

“We’ve enjoyed the design process with the Bik Bok team and are excited to visit Oslo and Stockholm to launch the first of three collections in August”, says Ashley Olsen.

The collection is the first of three to be released this year. The second one to be launched already in October, and the third in the beginning of December.

All photos: Daniel Bratterud (
All photos: Daniel Bratterud